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Fire at East Midlands Designer Outlet


At 17.35 hours on Tuesday 23 November, Firefighters were called to attend a fire at the rear of a retail unit at East Midlands Designer Outlet.


Firefighters from Alfreton, Chesterfield, Clay Cross and Nottinghamshire’s Ashfield Station, supported by an aerial ladder platform and water carrier, attended the incident. Four Firefighters wearing breathing apparatus entered the premise and extinguishing the fire which had spread to the roof space.  Two adjoining retail units affected by smoke were ventilated by fire crews using two large positive pressure ventilation fans.


The onsite management team evacuated the shopping outlet, ensuring everyone was safe. No one was injured.


The fire is now out and Firefighters remain on scene clearing smoke using ventilation fans. 


A fire investigation has determined that the most likely cause of the fire was accidental electrical.


The incident will be handed back into the care of the site management company later this evening.


Speaking from the scene, Station Manager Ian Snodgrass said: “The on-site management team were quick to act and safely evacuated everyone to a place of safety.


“I expect the three affected shops will remain closed for a couple of days. However, thanks to the swift actions of the fire crews attending who prevented the fire from spreading to the rest of the outlet, it is expected East Midlands Designer Outlet will be re-open for business as usual tomorrow morning.”